The Australian Made Campaign will be hosting a free, 30-minute webinar about country-of-origin branding on 23 August.

Country-of-origin branding is a powerful marketing tool for Australian manufacturers yet many aren’t aware of it. The ‘Country-of-origin Branding: Get the Australian Advantage’ webinar will provide information about country-of-origin branding and how business can market their products as genuinely Aussie with the Australian Made, Australian Grown logo. Registration details can be found at the foot of this article.

Australian Made on 11 July announced a new partnership with Master Builders Australia aimed at boosting exports and the use of locally made products by the building and construction sectors. The initiative will encourage building and construction firms to source Australian-made goods and assist local businesses in marketing their products and services to export markets.

Recently released research from Roy Morgan found 75% of Australians preference Australian-made building and construction goods, making local content an important selling factor for businesses. Australian Made Campaign Chief Executive, Ian Harrison, said Australian-made often translated to better quality and durability.

“Australia’s extremely stringent quality and safety manufacturing standards have helped establish our reputation for well-made products, that last,” said Harrison. “Manufacturers and developers promoting goods as genuinely Australian should leverage country-of-origin branding whenever possible.

“Research shows the Australian Made logo is recognised by 99 per cent of Australians, and has been found to increase sales in export markets as well, so it should form an important part of any marketing strategy. As a registered certification trade mark it defends the authenticity of Australian goods.”

Master Builders Australia Chief Executive, Denita Wawn, said the organisation was proud to be working with the Australian Made Campaign: “Formalising the longstanding relationship between Master Builders Australia and the Australian Made Campaign demonstrates our commitment to local industry. This initiative will greatly benefit Australian manufacturers and the broader building and construction industries.”

The Australian Made logo will be central to the branding of Master Builders Australia trade missions and exhibitions to be carried out in 2017/18.

To register for the ‘Country-of-origin Branding: Get the Australian Advantage’ webinar, go to