Lapp, one of the world’s leading providers of branded cable and connector systems and integrated electrical and automation engineering solutions, is establishing a fully-fledged subsidiary in Australia.

Lapp Australia – headquartered in new 3100sqm premises at Eastern Creek, Sydney – will meet demand nationally for technologies used in future-focussed areas of industry, such as automation, robotics, energy management, data distribution and intelligent manufacturing, buildings, infrastructure and process engineering. Lapp Australia General Manager Simon Pullinger says the new facility – opening in February – will bring new levels of service and choice to the Australian market, offering more than 1,000 product lines onshore as well as direct access to more than 40,000 standard items from Lapp’s global ranges.

“We are offering a one-stop shop for highly integrated, efficient and reliable systems which comply with the leading Australian, European and American compliance and quality standards, which are among the most demanding in the world,” says Pullinger. “In addition to major Lapp brands, Lapp Australia will focus strongly on world-class total solutions incorporating highly compatible components from the one source. This integrated approach will save customers time and money when assembling optimum solutions to their particular needs, while ensuring proven reliability in service.”

The family-owned Lapp organisation is renowned globally for its levels of quality, innovation and for its commitment to ethical values and service, qualities which it will bring to key Australian markets, including:

  • Manufacturing and plant engineering, including automation and robotics and process engineering systems.
  • Electrical engineering systems and energy systems, including wind and solar green energy.
  • Machine building and machine tools.
  • Food & beverage.
  • Automotive, rail and mobility systems.
  • Intelligent buildings and infrastructure.
  • Resources industry, including mining and oil & gas process engineering.

Lapp Australia will work in close co-operation with its established key local distribution partner in Australia, Treotham Automation. Lapp Australia will also extend its strong association with ECS New Zealand, a family-owned business, like Lapp, which has been a Lapp distributor for more than 30 years.

Pullinger says Lapp’s investment in a new full subsidiary in Australia is a strong vote of confidence in local industry as it moves into the global industrial automation market, forecast to grow to an annual worth of US$350bn by 2024.

“Lapp has delivered its resources, expertise and top-quality German standards to Australia at a time in the country’s industrial development when such support is most needed to prepare diverse industries for a future in which they will use technology to compete cost-efficiently,” he says. “Lapp’s integrated approach to high -technology solutions is also highly appropriate to world-class Australian customers seeking the assurance of top quality products and systems that meet global compliance standards and are fully traceable back to the point of manufacture.

“Lapp’s commitments to the markets it enters are always in-depth, long-term and backed by an uncompromising customer focus and dedication to client service.”

Pullinger believes the new Eastern Creek facility will provide a strong base for engineering, technical and product support staff, operating in a technology and distribution environment modelled on Lapp’s global facilities supplying more than 100 countries worldwide. These facilities provide fully tailored solutions, service and product backup that are easily accessible to engineers, designers and specifiers.