With more than 20 years’ experience in the automotive industry, the decision to create cutting-edge ute accessories that give people a significantly better experience with their vehicle compared to what was already on the market was an obvious choice for the founders of HSP 4×4 Accessories.
Based in Noble Park, Victoria, HSP 4×4 Accessories is an Australian-owned business specialising in the design, prototyping, manufacture and sale of high-quality, cutting-edge accessories for 4×4 and ute lovers across the country and around the world. HSP’s mission is simple: to create and distribute beautifully engineered products that create an effortless collaboration between the vehicle and the user.
Innovation is at the core of the business, and inspires HSP Accessories to constantly strive to achieve advancements in all facets of the industry. According to co-founder Massih Aimaq, HSP’s commitment to setting new benchmarks is one of the reasons behind the company’s prompt rise to become a front-runner in an industry that he believes had been innovatively stagnant for far too long.
“The traditional tub cover industry has become complacent,” Massih explains. “As part of the automotive industry it was frustrating to see the lack of creativity coming out of the big brands, so we knew we had something unique to offer ute junkies like ourselves when we launched HSP 4×4 Accessories. Since our launch, the response has been out of this world.”
Growing up in Melbourne, Massih spent his early years completing a Bachelor of International Business at RMIT. His passion for the car industry, and the 4×4 sector in particular, led to him to start working with his older brother Masood Aimaq and life-long friend Omer Dost from a young age at a crash repair business – which they later became co-owners of. With more than 20 years of experience in the automotive industry, the close-knit three started creating ute products with the sole goal of giving the user a better experience with their vehicle – and so HSP 4 x 4 Accessories was born.
Today Massih, Masood and Omer remain the co-directors of HSP. Together they work hand in hand to manage, grow and develop the business domestically and globally. Massih is the spokesperson for the business and is responsible for sales and business development; Masood manages research & development; and Omer takes care of operations.
The entrepreneurial trio have received international acclaim for their innovations. Since founding the business, they have designed and manufactured world-first products that maximise the potential of a ute by creating solutions, not just products. As a result they have amassed a number of industry awards for their cutting edge designs and innovations.
In addition to being 100% Australian-owned, HSP’s major products are also 100% designed and manufactured in this country. Boasting a number of world-firsts, the company’s products are highly sought after both here in Australia, as well as abroad. Due to the company’s increasing market share, HSP is currently expanding its regional production plants in order to keep jobs in Australia while servicing its growing customer base.
“Being Australian distinguishes our brand from competitors because we have exceptional quality control and complete power over all after-sales policies,” says Massih. “At our core, we put Aussies first – keeping locals employed and ensuring we are able to constantly evolve our products to cater to the needs of all Australians.”
The company supplies products to Australia’s burgeoning aftermarket sector as well as to a number of vehicle manufacturers in Australia and overseas. HSP’s products are sold in many countries throughout the world. Massih cites the HSP Premium Hard Lid as one example of some of the innovations the business has brought to the market.
“Our HSP Premium Hard Lid is without a doubt the most advanced hard lid on the market,” he remarks. “When designing this product we knew we needed to breathe new life into the traditional hard lid, to make it more user-friendly, secure, and at a more accessible price. Our HSP Premium Hard Lid has been engineered to feature a unique pin release for easy removal, twin-seal weather protection, as well as the latest technology in painting and detailing for clean aesthetics. The central locking system is also an exciting exclusive feature, offering additional security and peace of mind for 4×4 owners that when their vehicle is locked, so is their lid.”
The company’s range of products suits most vehicle brands, and as well the Premium Hard Lids includes Silverback Lids, Electric R Roll Covers, canopies, load slides, tail gate assist and central locking, HSP load racks, SmartGuard tub liners, SmartBar Bull Bars, HSP Rack Clamps and Roll R Draws.
“Our HSP SilverBack range was designed for customers who still want a multipurpose cover offering outstanding security, visual aesthetics, and load carrying capabilities, but at a cost-effective price,” says Massih. “We recognised that there are a lot of people who do not want to spend upwards of a tenth of their vehicle price on a tub lid, which is why our pricing is so competitive – especially in our SilverBack range.
“The HSP Roll R Cover pushed the boundaries of the 4×4 industry again with our one-of-a-kind secure, versatile and practical electric roll top. Unlike anything else on offer, the HSP Roll R Cover is compatible with Android and Apple devices as well as voice command through Siri, Apple Watch and Air Pods. We also have our HSP Load Slide, which employs an advanced engineered purpose-built retractable bed slide that provides a 75% extension, and 250kg weight capacity.
Massih, Masood and Omer inject their energy, passion and vision into all aspects of the business, designing and manufacturing world-first products that maximise the potential of a ute by creating solutions, not just products. Their focus on detail and quality is exemplary. The company continues to push boundaries in the local and international 4×4 industry – making the most innovative, best-priced products on the market.
“At HSP 4×4 Accessories we are innovators through-and-through, and we are not slowing down” says Massih. “It is incredibly humbling to see our products getting put to the test around the world. We will continue to push against the conventional limits of the 4×4 industry and designing products that will exceed the expectations of ute owners. The HSP 4×4 Accessory difference is that we believe in constantly challenging the status quo.”