Adaptalift Group is backing the new Hyster UT and Yale UX Series lift trucks to satisfy a strong need in the Australian market for quality-engineered, cost-effective forklifts suited to lower frequency applications typically limited to 1,000 hours a year.
“We’ve been an Australian Hyster dealer for many years, and we see the new UT Series forklift model opening up the opportunity to have three levels of product in markets with significant volumes, like retail, warehousing, food and beverage, and logistics,” said Steven Taylor, CEO of Adaptalift Group. “Through our long-term relationship with Hyster-Yale Group, we were appointed as one of their Yale dealers in Australia in 2018, and we see the new Yale UX Series as an ideal opportunity to lift the profile of Yale in key markets with lower-intensity usage forklift demands.”
The new Hyster UT Series and Yale UX Series diesel or dual-fuel counterbalance forklifts, pallet trucks and stackers come in six different capacities from 1.5 to 3.5 tonnes, delivering an attractive, affordable and uncomplicated range for enhanced user choice across many industries. The new ranges provide an attractive option for customers who require quality materials handling equipment – backed by service provided by the dealer network and support of the globally leading Hyster-Yale Group – but don’t need advanced functionalities for their tasks.
Adaptalift is a major dealer for both Hyster and Yale in Australia and is demonstrating its full support for the launches of the reliable new forklift ranges through strong local stock levels. Hyster-Yale Asia-Pacific Managing Director Tony Fagg says he’s delighted that Adaptalift is providing its full support and backing for the launch of the new ranges.
“Adaptalift has always been an innovative, forward-thinking and active dealer,” said Fagg. “They’re a highly regarded dealer and we’re already impressed with their plans to tackle new markets with the new lift truck ranges.”
Customer benefits
Hyster and Yale’s new ranges provide a simple approach to materials handling, backed by 24/7 service – which is particularly attractive to customers whose equipment is required to work intermittently over a working week, on an as-required basis, typically up to 1,000 hours a year.
“Not only do the new ranges fill a gap in the market for a high quality, low usage forklift backed by reliable service, they also have outstanding features for the user,” said Taylor. “We’re impressed with the three-piece overhead guard, comfortable seat and access step. Several Adaptalift forklift operators tested the new units and were impressed with the responsiveness of the hydraulics and smooth operation of the machine. It’s rare to find such quality engineering for low-use forklifts, which I believe will be a welcome change in the market.”
Hyster’s value proposition – “Meets the Need. Makes the Move.” – relates to customers who don’t need particular advanced functionality features but prefer proven materials handling solutions backed by a supplier they can trust.
“The advantage the new range brings with its ‘Meets the Need’ value proposition is fine-tuned responsiveness to customers’ individual needs, including varying hours of service, different applications, cost of ownership, capability, strength and dependability of the product,” said Fagg.
Rather than pigeonholing basic utility needs or offering one-size-fits-all solutions, the UT Series philosophy opens a discussion with customers on what their specific needs are and how long they need to use equipment each day.
Yale’s value proposition – “Simply Efficient” – has at its core the understanding that, if a forklift usage is only around four hours a day, companies don’t need a more expensive forklift that has been designed to handle all-day, everyday applications.
“But what such users do want – and which is provided by the new Yale UX range – is a strong global brand backed by a professional dealer and service network across Asia-Pacific,” explained Fagg.
The Yale dealer and service network are in turn backed by the global Hyster-Yale Group with a full product line of lift trucks in operation across hundreds of industries worldwide. Yale is one of the oldest original brands of lift trucks and warehouse equipment in the world, having been in the lifting business for more than 140 years.
“The Yale brand – with its ‘People, Products, Productivity’ tagline – prides itself on helping customers solve materials handling challenges with solutions that individual organisations need, when and how they need them,” added Fagg. “This requires the type of backing provided with the UX Series throughout Asia-Pacific.”
Strong distributor network
Hyster-Yale has a strong, established professional dealer and service network extending across Asia-Pacific, a strength that is in turn backed by Hyster-Yale globally, which has been building relationships and partnering with customers, suppliers, dealers, and employees over many decades.
“Hyster-Yale’s Asia-Pacific network of especially chosen, experienced, independent dealers such as Adaptalift Group offers outstanding service back-up. Their wide range of support services deliver reliability and productivity to their customers,” said Fagg. “The advantage the new ranges bring is fine-tuned responsiveness to customers’ individual needs, including varying hours of service, different applications, cost of ownership, capability, strength and dependability of the product.”