The Australian Made Campaign (AMCL) implores Australians to exercise their preference for buying genuine Australian products
If you’ve been under a rock lately, you won’t know that the USA has imposed a minimum 10% tariff on all Australian exports. While this is a disappointing development for Australia, its manufacturing sector, and its producers, it is a stark reminder of the importance of championing and supporting Australia’s sovereign manufacturing and growing capability.
“It’s never been more important to support our Aussie manufacturers, growers, and primary producers,” said Australian Made Chief Executive Ben Lazzaro. “These sectors have faced numerous challenges recently, becoming more challenging for some. More than 90% of Australians prefer Australian-made products, so let’s turn that preference into purchases.”
AMCL has also welcomed the government’s recently announced policy measures to address the tariffs, including strengthening Australia’s anti-dumping regime and financial support for exporters to access new markets. These measures, combined with the government’s commitment to support Aussie manufacturers with its ‘Buy Aussie’ policy for government procurement and contracts, provide some positivity in the wake of these challenging international trade barriers.
“A strategic approach to ‘buy local’ initiatives, incorporating consumers, businesses and all levels of government is what is needed right now,” said Lazzaro. “Improving government and business local procurement policies by prioritising Aussie makers will help alleviate the impact of tariffs while strengthening the economy and creating local jobs. Given that federal government contracts were estimated to be valued at $100 billion last financial year, a refocussing on Australian-made suppliers has the potential to have an enormous impact.”
There are around 4,500 businesses with products licensed to carry the Australian Made logo across a wide range of goods. These logo users represent approximately 40,000 jobs and generate an annual revenue of around $8bn.
“Local manufacturers are known for producing high-quality, premium products that meet Australia’s stringent manufacturing and safety standards. Additionally, these products offer demonstrable value for money over their product lifecycle”, said Lazzaro. “So, let’s make sure we look for the famous green and gold kangaroo when we shop and put Australia first.”
It’s never been more important for local manufacturers to market their products with prominent Australian Made branding. Go to the green Apply button on the website.
For businesses seeking to identify potential Australian product suppliers, visit australianmade.com.au/products —the world’s largest online directory of genuine Australian-made products.