The Australian Made Campaign has welcomed the findings of an independent study by Roy Morgan Research, which found that 90% of Australians are more likely to buy Australian-made products than those from overseas.
In the study, 90% of respondents indicated that they would be more likely to purchase food products that were made in Australia, 76% more likely for clothes, 73% for wine, 62% for sporting goods, 62% for electrical goods and 52% for motor vehicles.
Ben Lazzaro, Chief Executive of the Australian Made Campaign said: “Roy Morgan’s research highlights the importance that Australian’s place on ‘buying local’. There is an increasing demand for authentic Aussie products produced in our clean, green environment and manufactured to our high standards. Awareness around country of origin labelling has increased in recent years, with more Australians wanting to know where their products come from. The Australian Made logo is the most important tool for consumers in identifying authentic Aussie products.”
Michele Levine, CEO of Roy Morgan, explained that the data shows that Aussie-made products are favoured by consumers: “90% of Australians are more likely to buy a product that is ‘made in Australia’, up from a very high 88% four years ago. Although these figures are very high across all age groups it is those in Generation X (92%) and Baby Boomers (91%) who are even more likely to prefer Australian-made products than other generations.”