Consumers want Aussie Made

Roy Morgan research recently revealed that more than two thirds of Australians (69.9%) would give preference to buying genuine Australian-made products. In fact, the Australian-made attribute is particularly important to consumers across a number of product categories, including food, complementary health, pet care, furniture and bedding, as well as building and renovation.

“It comes as no surprise that consumers are increasingly demanding authentic, premium-quality products that originate from our clean, green environment and are made to demanding Australian standards,” said Australian Made Campaign Chief Executive, Ian Harrison.

What is clear from the research is that businesses that make products in Australia and market this key point to consumers have an advantage in the marketplace.

“It makes absolute sense for businesses that produce products locally, to leverage consumer preference for Aussie products,” said Harrison. “And the best way for business to tell consumers that their products are genuinely Aussie is by branding them with the Australian Made logo.

“The famous green and gold kangaroo logo has long been the quickest and easiest way for consumers to identify genuine Australian products. It’s instantly recognised, it’s trusted and it works. So, if it’s Australian-made, say it”

While Australian-made products remain highly popular among Australian consumers, “Made in Germany” is the most highly regarded quality label for goods and services around the world, according to Statista’s Made-In-Country Index (MICI). Statista, in cooperation with Dalia Research, surveyed over 43,000 consumers from 52 countries, in one of the world’s largest, most comprehensive studies on international trade.

The “Made in Germany” label’s first-place position was mainly based on positive ratings in the “quality” and “security standards” categories, along with overall popularity in many countries: Germany held the number one position in 13 countries. Switzerland was in second place with very high ratings in the “status symbol” and “authenticity” categories. Italy excelled with regard to design, while Japan received the best “advanced technology” ratings of all countries, and China outshone others regarding “price/performance ratio”.

Australia secured a highly creditable 14^th place in the Statista rankings.

Businesses can register to use the Australian Made logo by contacting the Australian Made Campaign on 1800 350 520 or visiting www.australianmade.com.au. Consumers looking to find genuine Australian-made or grown products should visit www.australianmade.com.au.