Exhibitors who have booked space at the Australian Manufacturing Week (AMW) exhibition in Melbourne next March are already benefiting from significant exposure as a result of pre-show marketing activity by AMTIL, the event’s organisers.
Riding on the coat tails of AMTIL’s ongoing promotion of AMW is just one of the advantages of locking in a stand early for next year’s exhibition. The sooner you get your stand locked in and announce it to your target markets, the quicker you can start putting yourself in the box seat to develop great early interest in your company’s presence at the event.
It’s never too early to start publicising your participation in a major industry event such as AMW. And when your promotional work is doubled up with the marketing being undertaken by the event organisers, it has a multiplier effect, and starts to create a real buzz of expectation throughout the industry. At AMTIL we are already starting to see that effect, and the earlier you book, the bigger the benefit.
Booking your stand and being part of the pre-show publicity has several benefits:
- It encourages visitors to put you on their list of companies to see.
- It provides a reason for sales contact and a timeframe for response.
- It helps pre-sell prospects.
- It helps to differentiate your company and the products that you’ll be launching at AMW, as well as allowing you to showcase new features and applications that you will be able to demonstrate on your stand.
- It enhances existing client relationships and loyalty.
- It generates the prospect of editorial coverage. Industry magazines such as AMT will be running extensive coverage of AMW between now and the start of the show, with the opportunity for you to get you company’s story out there.
- It generates enthusiasm and anticipation for the event.
- It increases market awareness for your company.
AMTIL will also be providing all exhibitors with an array of promotional tools to help them publicise their presence at AMW. Exhibitors can:
- Use it in their email signatures.
- Add it to their website.
- Reach out to contacts via email and let them know they’ll be at AMW.
- Send a letter inviting customers and prospects to visit the stand at AMW.
The AMW website features a full directory listing all the organisations who have signed up to exhibit at the show. Companies can upload a wealth of information on their exhibitor listing, including contact details, company profiles and product info, social media links, and more. The ‘WHO’S EXHIBITING’ link on the website is already creating quite a buzz among prospective exhibitors, as they check to see which of their competition is already on board for the expo.
The inaugural edition of Australian Manufacturing Week (AMW) will take place at Melbourne Convention & Exhibition Centre (MCEC) from 8-11 March 2022. For more information on exhibiting at AMW, please contact Anne Samuelsson, Head of Sales at AMTIL on 0400 115 225 or at asamuelsson@amtil.com.au.