AMTIL has unveiled a newly revamped website with a simple, clean design, including an extensive overhaul of our ManufactureLink industry directory, a new AMTIL Press Centre, and a host of exciting new features.
The new website has been designed to offer improved navigation and enhanced functionality, allowing users to gain easy access to all the products and services that AMTIL has on offer. Created with the user experience in mind, the site is based around a clear, accessible layout that makes it effortlessly easy for anyone visiting to find the resources they are looking for. Importantly, the site has been optimised for viewing on mobile devices – an essential feature in today’s digital landscape – as well as via desktop browsers.
“AMTIL’s website is a vital portal both for our members and for anyone seeking information about advanced manufacturing in Australia,” said AMTIL CEO Shane Infanti. “The site has always performed exceptionally well by industry standards, both in terms of page visits and user experience. However, the world of digital media is changing constantly, and it’s important we retain an online presence that keeps in step with the latest innovations. We felt it was definitely time to freshen things up.”
Promoting your business
While the new website offers a substantially improved interface for anyone visiting it, the key area of focus has been on services and tools aimed specifically at AMTIL members, and at helping them to promote and grow their businesses.
This can be seen in AMTIL’s industry capability and technology directory – ManufactureLink. This section of the website has undergone a thorough redesign, giving it a much more appealing appearance with all the key information laid out clearly for ease of access. More importantly, the search interface has been comprehensively overhauled, making it even easier for anyone browsing ManufactureLink to find exactly what they need – whether they are looking for a manufacturer to make something for them, a technology supplier, or a service provider. In addition, the new site makes it easier for AMTIL members to edit and update their own information on ManufactureLink.
Another area where the new website helps AMTIL members promote their businesses is the AMTIL Press Centre – a new section designed exclusively for AMTIL members. The AMTIL Press Centre is an online registry for media releases specifically devoted to Australian manufacturing. AMTIL members will be able to submit their press releases direct via the website, and AMTIL has secured access to a database of more than 375,000 journalists in Australia and worldwide, to whom we will be sending a regular digest of the latest press releases to appear on the AMTIL Press Centre. Our hope is that as things progress, the AMTIL Press Centre will become the go-to resource for media organisations looking for stories about manufacturing in Australia, helping you secure publicity for your business.
Designed for the end-user
Overall the new AMTIL website has been designed with a look and feel that makes it a satisfying experience for users to visit and browse. Particular attention has been paid to the visual aspect of the site, with strong, eyecatching banners, and a dynamic presentation of the latest news. In addition, the site boasts enhanced search functionality and a new, streamlined navigation architecture.
“The new website will provide the perfect platform for AMTIL’s growing array of digital services,” adds Infanti. “I’m really pleased with what the team has done with the redesign, and I’m looking forward to seeing how it’s received by our members and throughout the industry.”