Whyte Public Relations

Whyte Public Relations specialises in business to business (B2B) communication for industrial companies and their suppliers. Through a strong network of media contacts and public relations expertise developed with over 25 years of experience in the field, Whyte PR helps to increase the visibility of companies in a diverse range of industries relevant to AMTIL members. These include automation, automotive, building and construction, engineering, energy, oil and gas, food and beverage, Industry 4.0, manufacturing and materials handling, mining, safety and water and wastewater.

Some of our unique strengths include being highly specialised in technical and B2B industries and being self-starters, whose industry knowledge complements and extends the client’s, rather than relying on the client to educate them and even ending up doing half the work themselves, then paying for the privilege.

Whyte PR works closely with its valued clients from Australasia (including PNG), South-East Asia, India, China, Europe, North America and across the globe to achieve the best results through integrated, results-driven campaigns that put the clients’ needs first.

Managing Director and PR industry authority Brent Whyte guides operations with a focus on bottom-line results and achieving measurable victories for his valued clients. Brent Whyte established Whyte PR more than 25 years ago, after a working in daily journalism (metropolitan and agency level), doing press secretarial work for Government Ministers and holding senior roles in one of Australia’s largest PR and advertising companies.

Brent works closely with senior consultant Jack Mallen-Cooper who joined Whyte PR in 2012, and has been further honing his skills in strategic planning and account management, to complement his strong writing, editing, media release, media research, story distribution and tactical abilities. Jack has a particular strength in electronic activities, including SEO-compliant websites, direct email and digital advertising.