September 6, 2018
It’s been argued that manufacturing companies are becoming more and more like service companies, and any line between the two is getting harder to draw. There have been many articles recommending that manufacturing companies invest in a high-performing customer service team to better meet their customers’ needs that previously may have been neglected. In many ways I could say I am now tasked with much of the responsibility of selling our machines, a role that traditionally sat with sales and marketing. I say this because the most effective way to build customer loyalty is by providing excellent aftermarket support – by being agile and responding quickly to customer requests. We recently interviewed our customers and after sales support was by far the number one priority. Technology is transforming how a traditional customer service team operates, with remote diagnostics and preventative maintenance quickly becoming…

















