February 23, 2018
In this report, certain generic words such as product and others are used. However it should always be understood that, while manufacturing terminology may be used, the ideas described are equally applicable to service organisations. They may also cover specific elements of a business process, rather than simply the whole business. Many people have the impression that mass customisation is about mass production, and through some magical process allows an unlimited number of variations to be offered to the customer. This is wrong. Mass customisation is about tailoring the offering to the customer, while retaining the lower costs per item that are offered by mass production. This allows SMEs to complete with larger enterprises. Mass customisation is also highly data-driven. Consequently, it is relevant to the ongoing developments in the field of Industry 4.0. From pull to push, and back again Before industrialisation, everything was craft production,…

















